This project began as a concept — the goal was to create a logo, brand, and package design for a luxury olive oil brand.
I chose to name the brand ORO because it means gold in Spanish. I wanted to create the perception that olive oil is liquid gold, not only because they share a similar color but also because they are both extremely valuable.
The goal was to create a modern and luxurious aesthetic around the brand . The typefaces, logo, package design, and branding elements all have elevated and luxurious components. Resulting in a olive oil brand that is unique, stands out from the competition, and separates itself from tradition.