This project began as a concept — the goal was to find an existing book cover and redesign it.
By redesigning the book cover it would attract new readers, create more visual interest, and spark curiosity resulting in more book sales.
The existing book cover was stale and outdated, it had lost it's charm. I chose typefaces, design elements, and a layout that would modernize and elevate the book. The result was a modern and effective book cover that attracts curiosity because of it's bold colors and simplicity. The new book cover invites you to take a glance, which in turn leads to higher conversions.